Koeka is a clothing brand that originated in the Netherlands, and was set up in 1998 by Margareth de Haas and Jeannette Kraaijeveld. Both Margareth and Jeannette had many years’ experience in the fashion industry when each of them became a mother for the first time. From the start, each of them found themselves looking for items for their babies that were simply not available and it was in order to fulfil that need that the Koeka brand was born. Right from the start, Margareth and Jeannette had a clear vision of the types of design they intended to produce. Not only did their products need to be functional for children, as well as for their parents, but they had to coordinate well with the design of the room. It was with these tenets in mind that the first Koeka collection, which was based around everything to do with the sleeping environment and care of babies and toddlers, was born. From the beginning, the company’s collection included its characteristic products made from terry cloth, such as the binky cloth, the shawl with pouch and the changing mat cover with a detachable liner.